🔬 Marketing Research Lab

Our lab investigates consumer psychology and market dynamics to develop strategic insights for both academic advancement and real-world business application. We are committed to producing rigorous, impactful research that bridges theory and practice in today's rapidly evolving digital landscape.

🎯 Research Areas

• Consumer Psychology & Purchase Behavior
• Strategic Marketing Decision-Making
• Digital Marketing & Social Media Strategy
• Advertising & Brand Management

🌱 Our Mission

We strive to cultivate the next generation of marketing scholars and practitioners — researchers who think critically, design rigorously, and communicate their findings with clarity and impact.

👤 Professional Experience

🏫 Academic Positions

• 🔹 2013–Present · Full-time Professor, School of Business, Korea Cyber University
• 🔹 2022–2023 · Visiting Professor, California State University, Sacramento (CSUS)
• 🔹 2011–2012 · Research Professor, Korea University Business School

💼 Industry Experience

• 🔹 2004–2006 · Principal Consultant, Samsung SDS (Consulting Center)
• 🔹 1999–2004 · Senior Consultant, IBM Business Consulting (formerly PwC Consulting)
• 🔹 1997–1999 · Senior Researcher, Daewoo Economic Research Institute

🎓 Educational Background